WCOO

WCOO
Broadcast areaCharleston, South Carolina
Frequency105.5 MHz
Branding105.5 The Bridge
Programming
FormatAdult album alternative
Ownership
Owner
  • Lynn M. Martin
  • (L.M. Communications II of South Carolina, Inc.)
WYBB
History
First air date
March 1970 (1970-03)
Former call signs
  • WWMC (1970–1974)
  • WTWF (1974–1982)
  • WLVW (1982–1985)
  • WMXQ (1985–1987)
  • WJYQ (1987–1995)
  • WNST (1995–1998)[1][2]
Former frequencies
  • 105.5 MHz (1970–1996)
  • 105.3 MHz (1996–2001)[2]
Call sign meaning
"Cool" (previous format)
Technical information[3]
Licensing authority
FCC
Facility ID50729
ClassC2
ERP28,000 watts
HAAT179.4 meters (589 ft)
Transmitter coordinates
32°47′56.00″N 79°53′50.00″W / 32.7988889°N 79.8972222°W / 32.7988889; -79.8972222
Links
Public license information
WebcastListen live
Website1055thebridge.com

WCOO (105.5 FM) is a commercial radio station licensed to Kiawah Island, South Carolina, United States, and serving the Charleston metropolitan area. Owned by Lynn Martin, the station broadcasts an adult album alternative format, with studios on Windermere Boulevard in Charleston, west of the Ashley River.

WCOO's transmitter is sited on McGrath Darby Boulevard in Mount Pleasant.

History

The station signed on the air in March 1970.[1] Originally, the call sign was WWMC, licensed to Moncks Corner and broadcasting at 3,000 watts.

In the mid-1990s, WNST "New Star" played hot adult contemporary music under the name "Star 105".

In December 1998, WCOO switched to rhythmic oldies, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of long-time AC station 102.5 WXLY.[4] WXLY recovered but WCOO continued to improve.[5]

In January 2004, WCOO changed to its current format.

References

  1. ^ a b "FCC History Cards for WCOO".
  2. ^ a b "WCOO Facility Data". FCCData.
  3. ^ "Facility Technical Data for WCOO". Licensing and Management System. Federal Communications Commission.
  4. ^ Lipman, Lisa (May 20, 1999). "'Howard Stern' makes a ratings leap". Post and Courier. Retrieved July 8, 2010.
  5. ^ Lipman, Lisa (August 19, 1999). "Z93, Oldies 102.5 top ratings". Post and Courier. Retrieved July 8, 2010.