Vigloo

Vigloo (Korean: 비글루) is a South Korean microdrama, also known as short-form drama, series streaming platform owned by SpoonLabs, with headquarters in Seoul.[1] It provides content produced in South Korea, Japan, and the United States.[2] Vigloo produced the first AI-created short-form drama in South Korea.[3]

History

Vigloo launched in July 2024.[4] After receiving an equity investment of $86 million (₩120 billion) by South Korean video game company Krafton in September 2024,[5] Vigloo expanded to the U.S.[6] In January 2025, Vigloo unveiled its first in-house produced drama, Xs Who Want to Kill: Adultery Investigation Unit.[7] Vigloo had been testing the use of AI in post-production and visual effects,[8] and in October 2025 released two original dramas produced entirely with AI.[9][3] It adapted its live action Japanese short-form drama Boyfriend Search Project – Kissing 5 Men into the first short-form animation series made with AI technology in South Korea.[10]

Of the top free entertainment iOS apps in South Korea, Vigloo ranks Number 3 as of January 2026.[11]

Service

Content

Vigloo offers both original and licensed content.[12] It partnered with Passionflix to repackage the latter's original series The Secret Life of Amy Bensen into 35 vertical "bite-sized episodes".[13][14] The most popular genre is romance, such as romantasy.[15]

Business Model

Vigloo is available around the world, providing subtitles in nine languages, including Korean, English, and Japanese. Fifty percent of Vigloo's revenue comes from the U.S.[2] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[8] As of September 2025, 70% of Vigloo viewers were over 35 years old.[8]

Microdramas

Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[8] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[16]

Series

  • A Vampire in the Alpha's Den[8]
  • Fight for Love[8]
  • Matrimoney
  • Signed, Sealed, Deceived by My Billionaire Mailboy
  • Spring Break Bucket List
  • Stake to the Heart

See also

References

  1. ^ "스푼랩스 | [Vigloo] 플랫폼 운영 매니저" [Spoon Labs | [Vigloo] Platform Operations Manager]. In This Work (in Korean). May 24, 2025. Retrieved 17 January 2026. Workplace: SpoonLabs Seoul HQ, 13th floor, Mirim Tower, 14 Teheran-ro 4-gil, Gangnam-gu, Seoul
  2. ^ a b MacDonald, Joan (3 June 2025). "Short Form Dramas Become Bigger Part Of The Entertainment Industry". Forbes. Retrieved 11 December 2025.
  3. ^ a b Na, Geon-woong (October 9, 2025). "처음부터 끝까지 AI가 만들었다…AI 드라마 선보인 '이 회사'" [Created entirely by AI from start to finish…'this company' unveils AI drama]. Maeil Business Newspaper (in Korean). Retrieved 17 January 2026.
  4. ^ Baek, Bong-sam (July 1, 2024). "스푼라디오, 숏폼 드라마 플랫폼 '비글루' 출시" [Spoon Radio Launches Short-Form Drama Platform "Vigloo"]. ZDNet Korea (in Korean). Retrieved 14 January 2026.
  5. ^ "Krafton Invests in Short-Form Video Platform 'Spoon Labs,' With Focus on Dramatic Content" (Press release). Amsterdam, Netherlands: Krafton. September 11, 2024. Archived from the original on January 24, 2025. Retrieved 13 January 2026.
  6. ^ Brzoznowski, Kristin (April 2, 2025). "Vigloo Enters U.S. Market". TV Drama.
  7. ^ Kim, Ki-hyeok (January 23, 2025). "비글루, 자체 제작 오리지널 시리즈 '죽이고 싶은 X들: 간통수사대' 첫 선" [Vigloo, debuts its first self-produced original series, 'Xs Who Want to Kill: Adultery Investigation Unit']. Seoul Economic Daily (in Korean). Retrieved 17 January 2026.
  8. ^ a b c d e f Berkowitz, Joe (12 September 2025). "Microdramas are TikTok turned up to 11, and they're coming for your time and money". Fast Company. Retrieved 11 December 2025.{{cite magazine}}: CS1 maint: deprecated archival service (link)
  9. ^ Daswani, Mansha (September 30, 2025). "Vigloo Launches AI Full-Length Vertical Dramas". TV Drama.
  10. ^ Kim, Jong-hyo (December 23, 2025). "비글루, 국내 최초 AI 숏폼 애니메이션 '남친 찾기 프로젝트' 공개" [Vigloo, first AI short-form animation in Korea 'Boyfriend Finding Project' unveiled]. Hans Economy (in Korean). Retrieved 20 January 2026.
  11. ^ "Top Ranked iOS App Store Apps: Top Entertainment Apps". Appfigures. January 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ "K29 Studios Partners with Vigloo to Revolutionise Mobile Entertainment with Vertical Drama Series". FilmInk. August 20, 2025. Retrieved 20 January 2026.
  13. ^ Satin, David (September 16, 2025). "Passionflix teams with Vigloo, shifting key series to short-form". The Streamable.
  14. ^ Daswani, Mansha (September 16, 2025). "The Secret Life of Amy Bensen Reformatted as Micro-Drama". TV Drama.
  15. ^ Lee, Jae-eun (January 5, 2026). "Vigloo users binge short romances in Korea from 11 p.m. to 1 a.m." Chosun Biz. Retrieved 14 January 2026.
  16. ^ Merican, Sara (4 April 2025). "Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report". Deadline Hollywood. Retrieved 11 December 2025.
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