Tony Moly
| Founded | 2006 |
|---|---|
| Headquarters | , |
Area served | Worldwide |
| Products | Skincare |
| Website | corp |
Tony Moly (Korean: 토니모리) is a South Korean cosmetics brand.[1]
Tony Moly was established in 2006 with the support of Tae Sung Industry.[2] The name Tony Moly means "putting style into packaging".[3]
History
- In July 2006, Tony Moly Cosmetics was launched with the support of Tae Sung Industry.
- In April 2008, Soo Hwan Kang was appointed as the new president and 60 stores in Korea were opened.
- In 2009, Tony Moly opened stores in Japan, Taiwan, Hong Kong, China, Vietnam and Myanmar. By November, it had over 120 stores in Korea.
- In 2010, Kim Huonh Cheon was appointed as the new CEO and Tony Moly opened its 200th shop.
- In 2011, Tony Moly opened its 300th shop and in April, Tony Moly opened its first store in the Philippines.[2][4]
- In August 2013, Tony Moly launched in Russia, opening two stores in Rostov-na-Donu and Ulan-Ude.[5]
- In 2013, Tony Moly opened its 10th single shop in Indonesia.[6]
- In 2015, Tony Moly opened a flagship store in New York on July 13.[7] The same year, Tony Moly opened its official store in the Latin American country Colombia. It first began in the cities of Bogota and Medellin.[8]
- In 2016, Tony Moly achieved a total of 825 stores launched in 15 countries.[7]
Spokespersons and models
- Kim Hyun-joong was Tony Moly's endorser for 3 years from 2007 to 2010. On 17 August 2010, Brown Eyed Girls became their new models,[9] along with actor Song Joong-ki.[10]
- On 7 July 2011, T-ara became endorsers of Tony Moly.[11]
- On 17 September 2012, JYJ was chosen as endorsers of Tony Moly.[12]
- On 3 September 2013, Super Junior-M and f(x)'s Victoria were chosen as the new models of Tony Moly.[13]
- On 2 September 2014, Hyuna and B1A4 become Tony Moly's new models.[14]
- On 29 March 2018, BtoB become Tony Moly's new male model.[15]
- On 1 October 2018, amid heavy speculation within the Korean makeup industry, Monsta X became advertising models for its newest lip tint line with a guaranteed contract clause of 24 months.[16]
- On 22 February 2019, it was reported that the group's explosive popularity among overseas K-pop fans made Tony Moly's stock price rise, especially in Thailand, the largest cosmetics market in ASEAN.[17]
- in 2019, Kwon Nara[18]
- in 2020, Kim Sa-rang,[19] Kim Yo-han,[20] Jessi (musician)[21]
- in 2022, Shin Jee-won[22]
- in 2024, Chung Ha[23]
References
- ^ "(주)토니모리". corp.tonymoly.com.
- ^ a b "Tony Moly > Brand > History". Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "Tony Moly > Brand > About". Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "Tony Moly is now in the Philippines". projectvanity. 15 May 2011. Retrieved 2013-11-02.
- ^ "Korean cosmetic brand TONYMOLY to open its two stores in Russia". yahoo.com. 6 August 2013. Retrieved 2013-11-02.
- ^ Tony Moly opens its 10th shop in Indonesia
- ^ a b "Tonymoly". Archived from the original on 2017-03-12. Retrieved 2017-03-11.
- ^ Colombia, Tony Moly. "TONYMOLY – Tienda Online de CÓSMETICA COREANA". TONYMOLY.
- ^ "Tony Moly parts ways with Kim Hyun Joong, signs Brown Eyed Girls". allkpop. Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "Brown Eyed Girls with Joong Ki for Tony Moly". allkpop. Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "T-ara selected as the new models for "Tony Moly"". allkpop. Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "JYJ selected as official models for cosmetics brand Tony Moly". allkpop. Archived from the original on 2013-11-03. Retrieved 2013-11-02.
- ^ "Super Junior M and f(x)'s Victoria chosen as the new 'global models' for cosmetics brand 'TONYMOLY'". allkpop. Retrieved 2013-11-02.
- ^ "Hyuna Is TONYMOLY's New Muse". Archived from the original on 2014-10-22. Retrieved 2014-09-02.
- ^ "토니모리, 비투비(Btob) 광고 모델 발탁".
- ^ Kim, Young-sam (2018-10-01). 토니모리, 새로운 브랜드 모델로 '몬스타엑스(MONSTA X)' 발탁 [TONY MOLY selects 'MONSTA X' as a new brand model]. Roiss (in Korean). Retrieved 2018-10-01.
- ^ Lee, Seo-woo (2019-02-22). '주가상승' 토니모리, 태국 매출에 '몬스타엑스' 인기 한몫?. Aju Economic Daily (in Korean). Retrieved 2019-02-22.
- ^ 기자, 강인귀. "토니모리, 배우 권나라 '퍼펙트 립스 쇼킹립' 모델로 발탁". n.news.naver.com (in Korean). Retrieved 2025-11-13.
- ^ "토니모리 컨시크, 배우 김사랑 모델 발탁 - 현대경제신문" (in Korean). Archived from the original on 2020-02-20. Retrieved 2025-11-13.
- ^ 최정화. "토니모리, 김요한 전속모델 발탁, '첫 화보' 공개". n.news.naver.com (in Korean). Retrieved 2025-11-13.
- ^ "토니모리 '쇼킹카라' 모델 제시 발탁".
- ^ 기자 / 2022.03.03 11:12:30, 김혜란. "'비원츠' 모델 신지연 발탁… 토니모리·메디힐 등 증정·할인 행사". www.bokuennews.com (in Korean). Retrieved 2025-11-13.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ 기자, 로피시엘=박영복. "토니모리, 가수 청하 브랜드 모델로 발탁". n.news.naver.com (in Korean). Retrieved 2025-11-13.
External links
Wikimedia Commons has media related to Tony Moly.
- Tony Moly Colombia
- Tony Moly official website
- Tony Moly international website Archived 2012-12-27 at the Wayback Machine
- Tony Moly Philippines
- Tony Moly Mexico Archived 2014-11-18 at the Wayback Machine
- Tony Moly Russia Archived 2019-01-12 at the Wayback Machine
- Tony Moly Belarus
- Tony Moly Israel
- Tony Moly Jordan