Port Adelaide Football Club

The Port Adelaide Football Club is a professional Australian rules football club based in Alberton, South Australia. The club's senior men's team plays in the Australian Football League (AFL), where it is nicknamed the Power, while its reserves men's team competes in the South Australian National Football League (SANFL), where it is nicknamed the Magpies. Since its founding, the club has won an unequalled 36 SANFL premierships and four Championship of Australia titles, in addition to an AFL Premiership in 2004. It has fielded a women's team in the AFL Women's (AFLW) competition since 2022 (S7).

Founded in 1870, Port Adelaide is the oldest professional football club in South Australia and the fifth-oldest club in the AFL. The club was a founding member of the South Australian Football Association (SAFA), later renamed the SANFL. Port Adelaide has repeatedly asserted itself as a dominant force within South Australian football, going undefeated in all competitions in 1914, and enjoying sustained periods of success under coaches Fos Williams and John Cahill, who share a combined 19 premierships between them. Since entering the AFL in 1997, the club has claimed four minor premierships and one premiership.

Port Adelaide holds a unique status among AFL clubs, being the only pre-existing non-Victorian club to have entered the AFL from another league.^[4] It has an intense rivalry with intra-city opponents Adelaide; the two compete in a twice-yearly fixture known as the 'Showdown', while it has historically enjoyed a long-standing rivalry with fellow SANFL club Norwood. The club has played at their SANFL and AFLW home ground, Alberton Oval, since 1880 and has used their AFL home ground, Adelaide Oval, since 2014. Port Adelaide first adopted the colours black and white in 1902, with their 'Prison Bar' guernsey. Following its entry to the AFL, the club adopted the colours of teal and silver, in order to differentiate it from Collingwood.

Port Adelaide was formed on 12 May 1870 as a joint football and cricket club, created by locals to benefit the growing number of workers associated with the surrounding wharves and industries of Port Adelaide.^[6] The first training session of the newly formed club took place two days later.^[5] The Port Adelaide Football Club played its first match against a newly established club from North Adelaide called the Young Australian.^[7] Prior to 1877, football in South Australia was yet to be formally organised by a single body and as a result there were two main sets of rules in use across the state.^[8] In an effort to create a common set of rules,^[8] Port Adelaide was invited to join seven other clubs in the formation of the South Australian Football Association (SAFA), the first ever governing body of Australian rules football.^[9]

In 1879, the club played reigning Victorian Football Association (VFA) premiers Geelong at Adelaide Oval in what was Port Adelaide's first game against an interstate club.^[10] It played its first match outside of South Australia two years later, when it travelled to Victoria to contest a game against the Sale Football Club.^[11]

The club won its first premiership in 1884, when it ended Norwood's run of six consecutive premierships.^[12] It later contested the SAFA's first grand final in 1889, as Port Adelaide and Norwood had finished the season with equal minor round records. Norwood went on to defeat Port Adelaide by two goals.^[13] Port Adelaide won its second SAFA premiership the following year,^[14] and went on to be crowned "Champions of Australia" for the first time after defeating VFA premiers South Melbourne.^[15]

As the 1890s continued, Australia was affected by a severe depression that forced many players to move interstate to find work. This exodus translated into poor on-field results for the club. By 1896, the club was in crisis and finished last, causing the club's committee to meet with the aim of revitalising the club.^[16] The revitalisation had immediate results, helping Port Adelaide win a third premiership in 1897,^[17] one of only four occurrences since 1877 where a team won a premiership after finishing last the previous year. Stan Malin won Port Adelaide's first Magarey Medal in 1899.^[18]

During the 19th century, the club had nicknames including the Cockledivers, the Seaside Men, the Seasiders and the Magentas.^[2] In 1900, Port finished bottom in the six-team competition, which it has not done in any senior league until 2024.^[19][11]

Port Adelaide began wearing black and white guernseys in 1902 after it was having trouble finding dyes that would last for its blue and magenta guernseys.^[20] After finishing the 1902 season on top of the ladder, Port Adelaide was disqualified from their finals game against South Adelaide after the club disputed the use of an unaccredited umpire.^[21] The 1902 SAFA premiership was subsequently awarded to North Adelaide after they defeated South Adelaide in the Grand Final a week later.^[22] Port Adelaide offered to play North Adelaide after the conclusion of the season, but the SAFA refused to allow it.^[23] Port Adelaide won the premiership the following year.^[24]

In the early 1910s, Port Adelaide became a consistent premiership contender, setting up the club to win three more Championships of Australia. Port Adelaide won the South Australian Football League (SAFL) premiership in 1910 defeating Sturt 8.12 (60) to 5.11 (41) in the Grand Final.^[25] The club would go on to defeat Collingwood for the 1910 Championship of Australia title,^[26] and defeated both Western Australian Football League (WAFL) premiers East Fremantle and a combined WAFL team in a pair of exhibition matches.^[27] Although Port Adelaide had success in the minor rounds the following two seasons, losing only a single game in 1911 and going undefeated in 1912,^[28][29] it was knocked out of contention by West Adelaide both times.^[28][30] The club won the SAFL premiership in 1913, losing only two games during the minor round and defeating North Adelaide in the Grand Final.^[31] They also defeated Fitzroy for the 1913 Championship of Australia.^[32]

The 1914 Port Adelaide Football Club season is unique in SANFL history, being the only occasion in which a team has gone undefeated.^[33] The club won all its pre-season matches, won all fourteen SAFL games and the 1914 SAFL Grand Final where it held North Adelaide to a single goal for the match 13.15 (93) to 1.8 (14).^[34] It also became the first to score over 1000 points during the minor round.^[35] The club met Victorian Football League (VFL) premiers Carlton in the Championship of Australia, defeating them by 34 points to claim a record fourth title.^[36] At the end of the 1914 season, a combined team from the six other SAFL clubs played Port Adelaide and lost to the subsequently-dubbed "Invincibles" by 58 points.^[37]

Port Adelaide's early-century success was hindered by World War I. During the war, the club lost three players as casualties.^[39] A scaled-back competition referred to as the 'Patriotic League' was organised during wartime in which Port Adelaide won the 1916 and 1917 instalments.^[40] Port Adelaide initially struggled to replicate its past success after the war. After eventually winning the 1921 premiership under the captaincy of Harold Oliver,^[41] many of Port Adelaide's champion players from before the war started to retire, and the club's performance declined. It won only a single premiership between 1922 and 1935.^[42]

By the mid-1930s, Port Adelaide's form began to recover. It suffered two narrow grand final losses in 1934 and 1935, before winning consecutive premierships the following two years.^[45][46] During 1939, Bob Quinn, in his third year as a player for the club, coached the team to a Grand Final win over West Torrens.^[47] Many Port Adelaide players also enlisted for military service during this time.^[48] The club suffered six player casualties during the war.^[49][39]

Just as had happened in 1914, the league was hit hard by player losses in World War II. Due to a lack of able men, the league's eight teams were reduced to four and Port Adelaide temporarily merged with nearby West Torrens from 1942 to 1944.^[50] The joint club played in all three Grand Finals during this period, winning the 1942 instalment,^[51] but losing the 1943 and 1944 editions to the Norwood-North Adelaide combination.^[52][53] While normal competition resumed in 1945,^[54] Port Adelaide was unable to regain its pre-war success in the rest of the decade. In particular, it lost the 1945 SANFL Grand Final after a remarkable comeback from West Torrens.^[55] The 'All Australian', predecessor to the modern 'All-Australian' team, was created by Sporting Life magazine in 1947, with Bob Quinn being named in the side as captain.^[43]

During the 1950s, Port Adelaide reestablished itself as a perennial contender, winning seven premierships. At the end of the 1949, having missed two finals series in a row, the Port Adelaide Football Club's committee sought out a coach that could win the club its next premiership. Following a failed attempt to obtain Jim Deane, the decision was made to appoint Fos Williams, a rover from West Adelaide.^[57] In his second season as player-coach in 1951, Williams led the club to their first standalone premiership in 12 seasons, defeating North Adelaide by 11 points.^[58] In the 1951 post-season, Port Adelaide lost an exhibition match to reigning VFL premiers Geelong.^[59]

In the mid-1950s, Port Adelaide and Melbourne, often the premiers of South Australian and Victorian leagues respectively, played multiple exhibition matches at Norwood Oval in contests that were likened to the Championship of Australia.^[61] Keith Butler, a scribe for The Advertiser (Adelaide), described the 1955 match as "the fastest and most thrilling game seen under electric light".^[61] The match was decided in the last 15 seconds, when Frank Adams kicked a behind to give Melbourne a one-point victory.^[60]

Geof Motley took over the captain-coaching role at the club in 1959 when Williams retired from his playing career and also took a break from coaching.^[62] That year, the club won the premiership and equalled a national record of six consecutive Grand Final victories, having won each premiership from 1954 to 1959.^[63] Port Adelaide's premiership streak was brought to an end in the 1960 preliminary final with a 27-point loss to Norwood.^[64]

Williams returned in 1962, and coached Port Adelaide to win three of the next four premierships.^[56] In 1965 he coached his ninth and last premiership in front of 62,543 people,^[56] the largest-ever crowd at Adelaide Oval.^[66] After the 1965 Grand Final, Port Adelaide's success was limited by the dominance of Sturt, which won seven premierships over this period under the leadership of Jack Oatey.^[67] Despite playing in 6 of the next 10 grand finals, Port Adelaide failed to win another premiership in that span.^[68]

One of Port Adelaide's leading players during the Fos Williams era was John Cahill. After retiring from playing in 1973 and following the departure of Fos Williams to West Adelaide in 1974, he took over as coach and began another era of premiership success for the club.^[70] In 1976, Cahill took Port Adelaide to its first Grand Final under his leadership, facing Sturt. Sturt won in front of an official attendance of 66,897, the record for football in South Australia.^[71] The actual crowd was estimated at 80,000, much bigger than the official figure.^[72] The following year, Port Adelaide won the premiership to break a 12-year drought.^[73]

The 1980 season was Port Adelaide's most dominant since 1914.^[75] The club completed its fourth ever 'Triple Crown', winning the premiership, Magarey Medal and having the SANFL's leading goalkicker in a single season.^[75] The Magarey Medal was awarded to Russell Ebert for a record 4th time and Tim Evans set the then-league goal kicking record of 146 goals in a season.^[75] The club set a new record for most points scored during a season at 3,176, whilst also having conceding only 1,687 points.^[75] The club's win–loss record was 19–2 with one draw and a percentage of 165.31, its best percentage since 1914.^[75]

Following the 1982 season, Cahill was offered a contract by Collingwood to coach their club in the VFL.^[76] In his stead, Russell Ebert became coach in 1983.^[77] During his five years as coach, Port Adelaide made the finals three times, and achieved a win rate of above 55%.^[78] John Cahill returned as coach from the 1988 season, winning the premiership that year.^[79] He won a further five premierships,^[70] totalling a record-equalling ten over his coaching career.^[80]

Two key events of the late 1980s were attempts by the VFL to further expand outside of Victoria and financial difficulties in the SANFL. In 1989, seven of the ten SANFL clubs were recording losses and the combined income of the SANFL and WAFL had dropped to 40% of that of the VFL.^[81] During May 1990, the SANFL clubs unanimously accepted a SANFL proposal to not enter a club from South Australia until 1993.^[82] Weeks later, Port Adelaide, suffering from a mixture of ambition and frustration, started secret negotiations with the VFL in the town of Quorn for entry to the competition in 1991.^[83] When knowledge of Port Adelaide's negotiations to gain an AFL licence were made public, the other nine SANFL clubs called a crisis meeting to discuss options. Plans were made to kick Port Adelaide out of the SANFL should they succeed, and to prevent them from using Football Park as a home ground.^[84] SANFL clubs urged Justice Olssen to make an injunction against the bid, which he agreed to.^[84] During these meetings, an option was discussed to make a counter offer to the AFL. On the 16th of August, the SANFL officially launched a submission for a composite team.^[85] After legal action from all parties, the AFL agreed to accept the SANFL's bid to enter the composite team, which was named the Adelaide Football Club.^[86]

"These twenty blokes, everyone whose helped us, are sensational people and all the views that you have read in the press the one thing that really matters is that there will always be a Port Adelaide Football Club."

During December 1994, Max Basher announced that Port Adelaide had won the tender for the second South Australian AFL licence^[88] on the condition that a merger take place between two existing AFL clubs to keep the league at the club limit imposed by the AFL in 1993.^[89] As such, the licence would not be made available until at least 1996, and was not guaranteed.^[90] With the merger of the Brisbane Bears and Fitzroy looming, the club was advised on 21 May 1996 by the AFL that they would take part in the 1997 AFL season.^[91]

Following confirmation of their entry in 1997, the club began preparations to enter the league. John Cahill began the transition to the AFL, with Stephen Williams, a son of Fos Williams, taking over the SANFL coaching position from midway through the 1996 season.^[93] As part of the inaugural squad, a total of twelve players were signed from other AFL clubs, including 1993 Brownlow Medallist and inaugural captain Gavin Wanganeen.^[94] On 29 March 1997, Port Adelaide played its first AFL premiership match against Collingwood at the MCG.^[95] It won its first AFL game in round 3 against Geelong,^[96] and defeated cross-town rivals and eventual premiers Adelaide by 11 points in the first Showdown in round 4.^[92] The club finished its first season 9th, missing the finals on percentage behind Brisbane.^[97] Following the 1998 season, John Cahill retired from his coaching position.^[98]

In 1999, Mark Williams, another son of Fos Williams, took over as coach of Port Adelaide and led the club to many notable first achievements in the AFL over the next decade.^[100] The club earned a spot in the AFL finals for the first time in Williams' first season,^[101] and would go on to finish in the top four after the home-and-away season four consecutive times between 2001 and 2004, including three consecutive minor premierships.^[102] However, repeated eliminations from finals during this period eventually led to certain elements of the press calling Port Adelaide "chokers", as well as trucking magnate Allan Scott in early 2004—who was the founder and owner of Scott's Transport, Port Adelaide's major sponsor—publicly calling for Williams' dismissal.^[102][103]

The 2004 season saw Port Adelaide achieve national success. Between Round 12 and the end of the home-and-away season, the club would only lose a single game - claiming their third consecutive minor premiership.^[102] Port Adelaide would defeat Geelong and St Kilda in finals,^[102] earning their first Grand Final berth against the Brisbane Lions, who were attempting to win a record-equalling fourth straight AFL premiership.^[102] A strong final quarter saw Port Adelaide win its first premiership by 40 points: 17.11 (113) to 10.13 (73).^[102] Byron Pickett was awarded with the Norm Smith Medal for being judged the best player in the match.^[104] An exuberant Williams took to the field after the siren and ripped off his tie in a mock choking gesture, later exclaiming during his acceptance speech: "Allan Scott, you were wrong!"^[103]

"Port Adelaide are the winningest team in Australia. The ol' Port Adelaide have won 36 premierships, today, at the MCG, may just be their finest hour."

Following 2004, Port Adelaide would see limited success for the remainder of the decade. The club made the finals for a fifth consecutive season in 2005, where they contested the only Showdown final to date.^[106] In 2007, the club qualified for the grand final following a strong home-and-away season,^[107] where they were defeated by Geelong by an AFL record margin of 119 points, 24.19 (163) to 6.8 (44).^[108]

Following their second grand final, Port Adelaide began experiencing financial troubles. By 2009, the club had accumulated a consolidated debt totalling $5.1 million and was unable to pay its players; they had lost $1.6 million the season before.^[109] The AFL delayed giving the club financial support, instead urging it to sort out deals with SANFL as a predecessor to any league support.^[110] On 20 May, Port were handed $2.5 million in debt relief by the SANFL,^[109] and on 15 June were handed a $1 million grant by the AFL commission.^[111] Plans for a re-merging of the two teams was rejected by the SANFL early during 2010,^[112] though they eventually signed off on the proposal during November 2010.^[113]

"He (Demetriou) said he could not imagine an AFL competition without Port Adelaide in it. I thought that was a really strong statement of leadership."

The 2010 season saw Mark Williams step down as senior coach.^[115]

On 9 September 2010, Matthew Primus was appointed as the senior coach of the club for the next three years,^[116] following a stint as caretaker coach where he had won five of seven games.^[117]

2011 saw the club's financial crisis come to a head. Due to the lack of financial reserves, the SANFL was unable to get a line of credit to cover Port Adelaide's future debts, prompting talks of a potential takeover.^[118] To bail out the club, AFL Chief executive Andrew Demetriou offered $9 million over the next three years, ahead of a planned move to the Adelaide Oval.^[119][120] On-field, Port Adelaide finished sixteenth for the 2011 season with 3 wins,^[121] suffering record losses to Collingwood and Hawthorn in Round 20 and 21.^[122] The following season, Matthew Primus stepped down from his position as coach, following a loss to Greater Western Sydney.^[123]

On 8 October 2012, Ken Hinkley was announced as the new senior coach of the club.^[124] During the same week, David Koch was named chairman of the club and numerous board members were replaced.^[125][126] The club finished the home and away season 7th on the ladder, qualifying for finals for the first time since 2007.^[127] Port won against Collingwood in an Elimination Finals;^[128] they were defeated by Geelong the following week in a Semi-final.^[129]

As the club entered the 2014 season, both Port Adelaide and Adelaide moved their home games from Football Park to the redeveloped Adelaide Oval.^[130] Amidst the change, Port Adelaide's license was transferred from the SANFL to the club for a sum of approximately $7 million, giving the club independent control of its operations for the first time in its history.^[131][132] Port Adelaide finished fifth on the ladder, with a win–loss record of 14–8.^[133] The club's season ended with a three-point loss to Hawthorn in the preliminary finals.^[134]

The club saw another sustained period of strong home-and-away season result between 2020 and 2024. The club finished in the top four four times, including a fourth minor premiership in 2020,^[136] and a club-high 13 game winning streak in 2023.^[137]

The club would also see Ollie Wines become the first Port Adelaide player to win the Brownlow Medal in 2021, the league's highest individual honour, winning the award with a record-equalling tally of votes.^[138]

Despite strong home-and-away performances, the club was unable to qualify for the grand final during this period - suffering three preliminary final defeats,^[139] and a straight sets exit in 2023.^[140].

In February 2025, the club announced that Hinkley's tenure as senior coach would conclude at the end of the 2025 season, and that assistant coach Josh Carr would take over the position in 2026.^[141]

Prior to the creation of the AFLW, Port Adelaide undertook a big grassroots push to improve women's football in South Australia. The club made a host of announcements in early 2016 related to increasing participation in women's football.^[143] These included a commitment to the formation of a women's academy and a official partnership with the Port Adelaide Women’s Football Club, a local club competing in the South Australian Women’s Football League.^[143]

Due to logistical demands related to the club's China program, the club was unable to submit a bid for the 2017 AFLW season.^[144] The club subsequently attempted to enter a side in the SANFL Women's League (SANFLW), but this approach was rejected by the South Australian Football Commission.^[145]

In May 2021, the AFL Commission announced that the remaining four clubs without AFLW teams would be admitted to the competition by the end of 2023, with the clubs to bid for entry order.^[146] Port Adelaide's bid to enter the competition was successful, with the AFL Commission deciding all four clubs would debut in the AFLW in 2022 season 7.^[147]

As part of Port Adelaide's initial bid for the 1994 AFL licence, the club was initially required to forgo any presence in the SANFL.^[148] After winning the tender for the licence, however, the SANFL requested that Port Adelaide field two teams in the SANFL and AFL, with the stipulation that both were completely separate to avoid granting any unfair advantage.^[148][149] For the first few years after their formation, the Port Adelaide Magpies were forced to train at Ethelton, instead of using the upgraded Alberton training facilities.^[150] Additionally, Port Adelaide AFL-listed players who were not selected for the senior team were randomly drafted to other SANFL clubs to play matches.^[149] Australian football historian John Devaney described the forced separation of Port Adelaide's SANFL and AFL operations as being "akin to the enforced splitting up of families associated with military conquest or warfare".^[151]

In response to financial trouble suffered by both Port Adelaide entities, the "One Port Adelaide Football Club" movement was launched by former players Tim Ginever and George Fiacchi on 20 August 2010, in an effort to merge Port Adelaide's AFL and SANFL operations.^[152] A website was created that claimed 50,000 signatures were needed for the merger.^[153] On 16 November 2010, following approval from all nine SANFL clubs, the club formalised the off-field merger between the two entities.^[113][154] On 10 September 2013, Port Adelaide and the SANFL agreed to a model to allow all its AFL-listed players (not selected to play for Port Adelaide in the AFL) to play for the SANFL side.^[155][156] As part of the arrangement, the club lost its recruiting zones and could no longer field sides in the junior SANFL competitions,^[155] and as a result established an 18–22-year-old academy training team to compete in the league's reserves competition.^[157] In 2018, Port Adelaide and the league jointly agreed that it would no longer field a team in the SANFL Reserves competition.^[158]

Port Adelaide initially still had success in the SANFL after accession into the AFL, with the Port Adelaide Magpies winning back-to-back Grand Finals in 1998 and 1999.^[159] However, the club would not make another grand final until the 2014 season, where it was defeated by Norwood by four points.^[160] Port Adelaide featured in two further grand finals against Sturt and Glenelg, though it would be defeated in both.^[161][162]

The club did not field a team in the SANFL in the 2020 season due to AFL restrictions imposed during the COVID-19 pandemic,^[163] though it re-joined the competition in 2021.^[164] In December 2023, the Herald Sun reported that the club had applied for entry into the Victorian Football League (VFL) or a national reserves competition in 2025, thereby transitioning its reserves team out of the SANFL.^{[165][166][167]} By the end of 2024, the club negotiated changes with the SANFL to player recruiting rules, ensuring Port Adelaide's continued presence in the SANFL.^[168]

The tradition dictating that the captain of the Port Adelaide Football Club wear the number one guernsey started when Clifford Keal wore the number as club captain for the first time in 1924.^[169] The tradition was cemented, at least in the view of then-secretary Charles Hayter, when in 1929 he received a letter from a junior Kilkenny player requesting a number one Port Adelaide guernsey as he had just become captain of his underage team.^[170] Hayter granted the wish of the junior and provided him with a number one Port Adelaide guernsey.^[170] Since 1924, there have been few exceptions to the tradition. The most notable exception was Geof Motley, who followed the captaincy of Fos Williams. Following his appointment as captain-coach, Motley elected to continue wearing the number 17, and continued to do so for the remainder of his career.^[169] When Motley handed the captaincy to John Cahill in 1967, at the insistence of coach Fos Williams, the tradition of Port Adelaide captains wearing the number one guernsey resumed.^[169] When co-captains were appointed for the 2019 season the No. 1 guernsey was temporarily retired.^[169] It was re-instated the following season when the club returned to appointing a single captain.^[171]

The white number panel on the back of the Port Adelaide guernsey originates from the first decade of the twentieth century when club secretary James Hodge took the club across Australia to play matches against interstate teams.^[173] During the early 1900s, it was commonplace that touring teams would wear numbers, allowing spectators to identify unknown footballers.^[174] Between 1910 and 1914, the club alternated between featuring a design with a white square and black numbers, and a design featuring a black square and white numbers.^[175] The club introduced a 'permanent' white panel for the 1928 season, which would remain until the club was forced to merge with West Torrens during WWII.^[175] The club reintroduced the panel in 1952 and has since continuously used it in the SANFL.^[176] The panel was also present on the club's AFL guernsey until it was phased out in 2009.^[175] The number panel returned to the club's guernsey in 2017.^[176] The white panel is also intended to resemble the white back of a local Magpie species that is present on the badge of South Australia.^[11]

Historically, the black-and-white 'Prison Bar' guernsey, alternatively and historically known as the Wharf Pylon guernsey, has been Port Adelaide's most iconic guernsey design. The club first adopted the guernsey in the 1902 season, after having difficulty finding magenta and blue dyes that could repeatedly last the rigours of an Australian rules football match.^[177] The guernsey was designed to be a literal depiction of the wharves and pylons that were prominent along the docks of Port Adelaide at the turn of the 20th century.^[11] Prior to adopting the guernsey the club had won 3 premierships over 31 years. After adopting the guernsey, the club won 33 premierships and 3 Championships of Australia.^[177]

"Anyone that put on the guernsey acted like the guernsey intended it to act. It wasn't built around the player wearing the guernsey. It was the guernsey using a player."

The Prison Bar nickname first originated from fans of rival football clubs, in particular those of Norwood. The nickname was used in a derogatory fashion, in an attempt to liken the club to a criminal stereotype. The nickname first appeared in media in early 1993, in a match report written by former cricketer Alan Shiell.^[177] The nickname was subsequently accepted by the Port Adelaide fanbase, becoming a popular nickname for the design among fans.

Upon joining the AFL, Port Adelaide, along with being required to find a new logo, song and nickname, was also forced to replace the Prison Bar guernsey because existing club Collingwood, already using the Magpie logo and nickname, also wore a similar guernsey with vertical black and white stripes.^[179] A new guernsey was ultimately created, incorporating teal into its design.^[180]

Since the club's entry to the AFL, Port Adelaide has made numerous requests to the AFL to wear the Prison Bar guernsey in specific games, only some of which have been approved. The club was first granted the right to wear an AFL-approved Prison Bar guernsey (a replica of the 1914 premiership design) in the Heritage Round of the 2003 season.^[177] During 2007, following controversy the year prior in which the AFL declined Port Adelaide the right to wear their heritage guernsey,^[181] the AFL and Port Adelaide reached an agreement whereby the club could wear its traditional guernsey in the heritage round, with the proviso that in future seasons its players can only wear it in home heritage round games and provided that such a game is not against Collingwood.^[182] No heritage rounds have been held since this agreement was reached.^[183] In 2014, the AFL declined Port Adelaide permission to wear its traditional guernsey for celebrating of 100 years since its 1914 Championship of Australia.^[184] On 2 September 2014, the AFL cleared the club to use the guernsey in their final against Richmond, following controversy about their prior decision to have Port Adelaide wear their clash strip.^[185] For their 150th anniversary, the club was granted permission to wear the guernsey in its Showdown match in the 2020 season.^[186] The following year, Port Adelaide requested permission to permanently wear the guernsey in all future Showdown matches, but this proposal was rejected by the AFL.^[187]

Support for the guernsey remains extremely high, with the merchandise for a single game against Carlton in 2013 generating over $500,000.^[188] On 9 September 2020, it was revealed that memorabilia associated with the Prison Bar guernsey raised $2,000,000 for the club in 2020, and the Prison Bar guernsey itself was the highest-selling piece of merchandise in the AFL that year.^[189] Towards the end of 2018, a group of supporters organised to push for the return of the club's traditional guernsey full time from the start of the 2020 AFL season, to coincide with the club's 150th anniversary year, and a supporter petition in 2019 calling for the reinstatement of the guernsey reached 10,000 signatures.^[190][191] On 29 July 2021, club president David Koch revealed that, if the club wore the Prison Bar guernsey without permission, it would be deducted four premiership points along with a fine.^[192] The club negotiated an agreement with Collingwood to return the guernsey for the 2023 home Showdown match;^[193] an agreement which has since been extended to include all future home showdown matches.^[194] The club's AFL Women's team wore the guernsey in its home showdown match against Adelaide in Round 1 of the 2024 season.^[195]

Port Adelaide has adopted different insignia on several occasions throughout its history.

Up until 2020, all of the club's insignia in the SANFL were designed around featuring one or multiple Magpies.^[198] The original club crest, adopted in 1900, featured a tan football and magpies perched on a gum tree with a black and white striped flag on the left and the Australian Red Ensign on the right.^[198] The ensign switched to blue sporadically through the 1910s before the flags were dropped in 1928.^[198] From 1930 until 2019, the logo always featured a dexter (left-facing) magpie, perched upon a gum branch (1930 to 1953) or a fence wire (1954 to 1974).^[198] The last Magpies-specific logo, used by the club between 1975 and 2019 in the SANFL, was situated inside a circular disc as was the case at all other SANFL clubs. It made mention of "Magpies" in the logo for the first time and was the longest standing in the club's history.^[198]

Upon entering the AFL in 1997, Port were required to adopt colours and an insignia that distinguished it from Collingwood, who already had the nickname of the 'Magpies'.^[179] The club designed a new logo with a silver fist clutching a lightning bolt, in front of both a Prison Bar design and teal background, showcasing both new colours the club adopted.^[198] The logo was slightly altered in 2001 with the lightning bolt and fist defined and the reference to "Port" dropped.^[198] Ahead of the 2020 season, Port Adelaide's 150th anniversary, the club unveiled a commemorative logo to be worn by both the senior AFL team and reserves SANFL team. The logo features the "PA" acronym, 1870 to acknowledge the foundation year, the black-and-white prison bars, the chevron design of the AFL guernsey and a teal outline.^[199] Although initially intended to be used exclusively in 2020,^[200] feedback from supporters, key stakeholders and investors prompted the club to retain the logo in 2021 and beyond.^[201]

Over the years, Port Adelaide has used various songs and music at its games. The club has had two main official songs in the SANFL and one in the AFL, in addition to other songs representing the club unofficially. In its first season during 1870 the club invited local brass bands to play during the club's first games at Glanville.^[202] In 1882 a song based on Harry Clifton's "Work, Boys, Work (and be contented)" was written for the club as a tribute to the recently retired player Thomas Smith.^[203] Following the end of the First World War, the club adopted the song was "The Pride of Port Adelaide is my football team". The song remained in use until 1971,^[204] when Port Adelaide secretary Bob McLean decided to change the club song to "Cheer, Cheer the Black and the White" after hearing the South Melbourne Football Club's song based on the Notre Dame Fighting Irish football team's "Victory March".^[205] As Sydney was already using the Notre Dame Victory March when Port Adelaide entered the AFL, the club was forced to find a new song. "Cheer, Cheer the Black and the White" is still used by the club in the SANFL competition.^[206]

Due to the club's need for a new song upon their entry to the AFL, Port Adelaide adopted "Power to Win", written for the club by Quentin Eyers and Les Kaczmarek. The song was first played at AFL level after Port Adelaide's win against Geelong in Round 3, 1997 at Football Park.^[207] As the club's official nickname was shortened to 'The Power', rather than the original 'Port Power', the was later re-recorded with references to 'Port Power' removed.^[208] Since 2016, an alternative Pitjantjatjara language version of the song ('Nganana wanangara kanyini' – literally, 'We have the lightning bolt') has been used by the club on occasions such as Indigenous Round.^[209][210]

Since March 2014, Port Adelaide has used "Never Tear Us Apart" by the Australian band INXS as the club's unofficial anthem leading up to the opening bounce at its new home of Adelaide Oval.^[211][212] The song is used as a reference to the various and unique difficulties the club faced when trying to enter the AFL, primarily in regards to the separation of its SANFL and AFL operations.^[213][214] Port Adelaide's use of the song stemmed from a trip the club took to Anfield in November 2012 while they were in England to play an exhibition match against the Western Bulldogs.^[214] Seeing the Anfield crowd's rendition of "You'll Never Walk Alone", Matthew Richardson, Port's general manager of marketing and consumer business, sought to replicate the pre-match experience. During a meeting in mid 2013, the idea of an anthem was raised; various songs were suggested, including "Power and the Passion" by Midnight Oil and "Power to the People" by John Schumann. "Never Tear Us Apart" by INXS was suggested by Port Adelaide's events manager, Tara MacLeod,^[214] and the song was accepted, as it resonated with the Power's history: when the Power entered the AFL in 1997, it was forced to cut ties with its traditional base, the Port Adelaide Magpies, forming separate administrations and causing division amongst supporters.^[214] Initially the song was introduced to coincide with the 60-second countdown before the start of a match, with the music playing over the top of a video montage. The song proved to be a success among the fans, with them adopting the song as well as raising scarves above their heads as the song was being sung.^[214][215]

After foundation, it was decided by the inaugural president of Port Adelaide, John Hart Jr., that the club's home ground would be Glanville Hall Estate, a property owned by his immediate family.^[5][216] The area in which the teams played was often referred to as 'Buck's Flat'. The club was forced to cease using the ground following 1879, as the property was sold at an auction.^[217]

Alberton Oval has been Port Adelaide's home ground in the SANFL since 1880, excluding 1975 and 1976.^[218] Following the end of its operations at Glanville Hall, Port Adelaide was forced to find a new ground to operate from. It was decided that the club would use Alberton Oval for the 1880 season. On 15 May 1880, Port Adelaide played its first match at Alberton Oval.^[219] The following year, the decision was made by the club to start leasing the oval from the Port Adelaide Council for the sum of 10 shillings a year.^[220] The oval is also used for training purposes for both AFL and SANFL operations, aside from 1997 through 2001 when SANFL training temporarily moved to Ethelton.^[150]

In 1975 and 1976, Port Adelaide was temporarily locked out of the ground following a dispute between the Port Adelaide Council, the SANFL and the club over seating arrangements at the ground. During this time period, the SANFL and clubs split seat allocation 50/50 at all suburban grounds. However, the Port Adelaide Council demanded control of half of Alberton's seats on game day, leaving the remaining half to be split between the SANFL and the club.^[221] In 1975, the SANFL refused to accept the offer for the ground provided by the council, resulting in the temporary suspension of Port Adelaide's lease on the ground. This prevented Port Adelaide from playing any games at the venue and, the following year, training at the venue. With the 1977 season pending, the issues between the council and the club were resolved and the club was permitted to return that year.^[221]

The ground possesses two grandstands named after individuals important to the club. The Fos Williams Family Stand is the oldest remaining structure at Alberton Oval, first constructed in 1903.^[222] The other grandstand, the Robert B. Quinn MM Grandstand, was first opened in 1972.^[223] The ground also has the bordering Allan Scott Power Headquarters for the administration of Port Adelaide, which opened in 1999 and is named after the club's initial major sponsor.^[224]

Port Adelaide first played at Football Park on 15 June 1974.^[225] Despite not being officially recognised as a 'home ground' in the SANFL, it hosted night matches for every team,^[226] as well as all finals between 1974 and 2014 regardless of 'home' team.^[227] During 1975 and 1976, Port Adelaide sold some of their home games (to be played at their temporary home, Adelaide Oval) to Football Park.^[221]

Upon the club's entry to the AFL, fellow South Australian club Adelaide was already using the ground for their home matches. Port Adelaide was assigned the ground as its home venue, alongside its existing tenants.^[228] Port Adelaide's first official AFL match at the ground was on 6 April 1997, where they were defeated by Essendon by 33 points.^[229]

Planned upgrades to the stadium were cancelled following news that Port Adelaide, alongside both Adelaide and the SANFL, would make use of Adelaide Oval from 2014 onward, as it had been recently redeveloped.^[230] It hosted its final AFL match on 31 August that year, where Port Adelaide was defeated by a point by Carlton.^[228] The ground remains the headquarters of Adelaide, though features such as the ground's grandstands have been demolished.^[231]

Since 2014, Adelaide Oval has been the home ground of Port Adelaide's AFL team, shared with Adelaide.^[232]

Adelaide Oval has historically been used for SANFL finals (until 1974) and the Championship of Australia match. During the 1975 and 1976 seasons, Port Adelaide's SANFL Team was forced to play out of the ground following their dispute with the local council, using it for both match day playing and training purposes over the period.^[221] Its role as the primary venue for SANFL finals was supplanted by Football Park in 1974, following disagreements between the SANFL and South Australian Cricket Association (SACA).^[233]

Following extensive redevelopment in the early 2010s and negotiations between the SANFL and SACA over the use of the ground,^[234] the ground was cleared for football usage purposes, allowing Port Adelaide to use the ground as its home ground from the 2014 season onwards.^[235] Port Adelaide also played the first official AFL match at the venue in 2011 against Melbourne.^[236]

Adelaide Oval has two stands named after significant Port Adelaide individuals, the Fos Williams Stand, and the Gavin Wanganeen Stand. Both were named after the redevelopment of the Eastern Stand at the ground, and are featured alongside other famous individuals from the SANFL and Adelaide.^[237]

Fos Williams authored the club's creed in 1962.^[238]

Port Adelaide has a fierce rivalry with fellow South Australian AFL team Adelaide. Matches between the two teams are known as the 'Showdown'.^[239] The rivalry between Adelaide and Port Adelaide is often considered to be among the best rivalries in the Australian Football League, with Malcolm Blight, Australian Football Hall of Fame Legend, stating in 2009 that "there is no doubt it is the greatest rivalry in football".^[240] The Showdown rivalry also significantly draws upon the bitter, winner take all, competition for the two South Australian licences to join the AFL in the 1980s and early 1990s.^[241]

This rivalry dates back to 1997, the inaugural season of Port Adelaide and the newly merged Brisbane Lions. In their early days, the two clubs had multiple close encounters, with a draw in two of their first three meetings.^[242] In the early 2000s, the rivalry reached its peak as the two clubs would be the most dominant of the era, meeting in multiple finals and consistently finishing at the top of the ladder from 2001 to 2004.^[243][244] Notable encounters include a Round 22 match in 2002 to determine the minor premiership that year, which Port Adelaide won by a single goal, and a Round 17 match in 2003 with 7 lead changes in the final quarter, which Port Adelaide won by a point.^[242] The rivalry culminated with the 2004 AFL Grand Final, where Port Adelaide defeated Brisbane to win their first premiership, ending Brisbane's chance to win a record-tying fourth consecutive premiership. The rivalry has since simmered down.^[245]

The rivalry between Port Adelaide and the Norwood Football Club is one of the longest standing rivalries in South Australian league football.^[246] The two clubs met for the first time in 1878, where Port Adelaide hosted Norwood, with the visitors winning 1–0.^[247] However, the rivalry between the two clubs would first begin in 1882, where Port Adelaide's first win over Norwood was controversially overruled by the league, with a follow-up game overshadowed by a misunderstanding at the gate which almost prevented Norwood players accessing the venue.^[248]

The clubs met in 14 Grand Finals prior to Port Adelaide's accession into the AFL and share over 60 premierships between them.^[246] In 1884, Port Adelaide won the premiership, bringing Norwood's run of six premierships in a row to an end.^[249] In 1960, Norwood brought Port Adelaide's own record run of six premierships to an end defeating them by 27 points in the 1960 Preliminary Final.^[250] They have met in three Grand Finals following Port Adelaide's entry to the AFL, with Port Adelaide winning in 1999 and Norwood winning in 1997 and 2014.^[251] The two clubs are the only clubs in any of the elite Australian Rules Football leagues (the SANFL, WAFL, and VFL/AFL) to win six successive premierships.^[252][253]

• Chairman: David Koch^[268]
• Chief executive: Matthew Richardson^[269]
• Football operations: Ben Rutten^[269]
• Board members:
  • David Koch (Chairman)^[268]
  • Grantley Stevens^[268]
  • Cos Cardone^[268]
  • Holly Ransom^[268]
  • Kevin Osborn^[268]
  • Greg Columbus^[268]
  • Tara Page^[268]
  • George Fiacchi^[268]

Major sponsors

• Santos Limited^[267]
• KFC^[267]
• MG Motor^[267]
• Allied Waste (SANFL)^[270]

Apparel sponsors

• Nike (1997–2006)
• Reebok (2007–2012)
• ISC (2013–2020)^[271]
• Macron (2021–present)^[272]

The Port Adelaide Football Club has historically drawn its supporter base in the region of Port Adelaide. Since the club's entry to the AFL, support for the club had increased within suburbs of Adelaide – notably, the northern suburbs.^[275] It has also experienced growth in regional South Australia.^[276]

Port Adelaide has many supporter groups from all around Australia, with every state and territory except Tasmania having an officially recognised supporter group. Among these, the Port Adelaide Cheer Squad, the official supporter group from Adelaide, creates banners to be used by the club and has official seating to cheer at home games.^[277] There are also a number of unofficial supporter groups who perform activities for the club and its fans, such as the Outer Army and the Alberton Crowd.^[278][279]

• David Koch – Seven Network's Sunrise co-host, club chairman^[280]
• Stuart O'Grady – Australian professional road bicycle racer^[281]
• Teresa Palmer – Australian model and actress^[280]
• Bob Quinn – former Port Adelaide player^[280]
• Tony Santic – owner of racehorse Makybe Diva^[282]

The Port Adelaide Football Club has a long-standing connection to the indigenous community. Initial club president John Hart Jr., alongside his father, were the founders of The Adelaide Milling and Mercantile Company in Port Adelaide, which employed Kaurna people alongside non-indigenous workers as early as the 1850s.^[306] John Hart Sr. advocated for other settlers to refrain from killing and eating black swans as they were a totem of the Kaurna people.^[306] Harry Hewitt was named in Port Adelaide's side when they defeated Fitzroy by two goals on Adelaide Oval in 1891 and is the club's first known Indigenous Australian player.^[307] During the 1950s, St Francis House in Glanville housed young indigenous boys, many of whom played for Port Adelaide.^[308] Richie Bray became the club's first known Indigenous player to win a premiership, featuring in the 1962, 1963 and 1965 premierships winning teams.^[305]

Port Adelaide has been represented by 70 indigenous players across the SANFL and AFL competitions throughout its history.^[309] Upon the club's entry to the AFL in 1997, the club appointed its first Indigenous captain in Gavin Wanganeen.^[310] Wanganeen would later become the first indigenous player in the AFL to play 300 games, and the first indigenous player to join the board of an AFL club.^[311] Since 2023, Port Adelaide has rebranded to "Yartapuulti" during all rounds to recognise First Nations peoples across the AFL, AFLW and SANFL.^[312][313] The name Yartapuulti is derived from the Kaurna word for the region around the Port River.^[313]

In 2008, the club started the Aboriginal Power Cup to help promote academic and healthy outcomes for indigenous students in South Australia.^[314]

On 14 April 2016, Port Adelaide announced it had struck a three-year multimillion-dollar partnership with leading Chinese property developer Shanghai Cred, where Port Adelaide would take primary responsibility for developing Australian rules football in China. This involved the club holding annual training camps and providing sponsorship in China, as well as producing AFL programs and broadcasting games in the country via China Central Television and other networks.^[315][316] The same day, it was revealed by then Prime Minister Malcolm Turnbull that Port Adelaide had an intention to play an in-season AFL match in China.^[317] As part of the partnership, Port Adelaide also agreed to annually run an Australian rules football program in over 20 Chinese schools, culminating in a football carnival the same week the AFL premiership match is held in Shanghai.^[318]

The first AFL game played for premiership points was played in May 2017 between the Gold Coast Suns and Port Adelaide.^[319] In October 2018, the AFL announced St Kilda would be taking over from the Gold Coast Suns in the China fixture, with Gold Coast citing guernsey disagreements as a reason for exiting the deal.^[320] In 2019, 4.01 million people watched the match between Port Adelaide and St Kilda.^[321] Due to the COVID-19 pandemic, the match was not played in the 2020 or 2021 AFL seasons.^[322][323] The contract between Shanghai Cred and Port Adelaide expired in 2023.^[324]

To celebrate the club's 150th anniversary in 2020, Port Adelaide collaborated with 57 Films to produce a documentary about the history of the club.^[325] The documentary film, titled This Is Port Adelaide, premiered at the Adelaide Film Festival in 2020.^[326] The film was created by Adelaide director Nicole Miller, who had directed the TV series The AFL Show, which explained the sport to a Chinese audience.^[327] The film was co-produced by Miller, James Moody, and Paul Ryan, with cinematography by Isaac Walgos and editing by by Matt Gierke.^[328] Benjamin Speed composed the film score.^[329]

After being released in cinemas in February 2021, the film was released on Stan on 4 June 2021.^[330]

Port Adelaide is one of the most successful clubs in senior level football, having won a combined 37 senior premierships across both the AFL and SANFL competitions.^[331] The club won its first premiership in 1884,^[12] while its thirty-seventh and most recent senior level premiership was in 2004.^[332]

The club has seen two sustained periods of success during its existence. The first came under the leadership of Fos Williams, who coached the club to 9 senior premierships,^[333], including a span of six consecutive premierships - a record in professional Australian Football.^[334] The second came under John Cahill, who coached the club to an equal-record 10 senior premierships in the SANFL.^[335][336]

The club has won a record four Championship of Australia titles^[337] and won the Stanley H. Lewis trophy 12 times, second to only Norwood (14).^[338]

In the Port Adelaide clubrooms at Alberton Oval, there is a large wooden honour board with gold text that details every season of the club from 1870 to the present.^[349]

Port Adelaide launched the club's hall of fame on 20 February 1998 when it inducted 18 inaugural members into the hall.^[353] It has since honoured 40 more players, coaches, administrators and club servants who have played a major part in the club, in addition to multiple premiership teams and the executive board which handled acquiring an AFL license.^[354][355]

In June 2001, the Port Adelaide Football Club announced its 'Greatest Team' from the prior two centuries, consisting of the most successful players from the club. Between the 22 players inducted, they shared 201 premiership medals, 532 state games, 16 Magarey Medals and numerous other football accolades. The club hailed the group the "Greatest Team of the Greatest Club".^[356]