Medianet
| Company type | Private Limited |
|---|---|
| Founded | 1985 |
| Headquarters | Sydney, Australia & Melbourne, Australia |
Area served | Worldwide |
Key people | Amrita Sidhu, Bruce Davidson |
| Website | medianet.com.au [1] |
Medianet is an Australian media monitoring and media intelligence company that provides media distribution, monitoring, and analysis services to corporate, government, and communications professionals.[1]
Medianet offers tools for media monitoring, media contact distribution, and media analysis. Its services are used to track coverage across print, broadcast, online, and social media, and to support public relations and communications activities.[2]
History
Medianet began as part of the Australian national news agency Australian Associated Press (AAP), which was founded in 1935 by Keith Murdoch as a cooperative newswire serving Australian media outlets.
In the 1980s, AAP launched a press-release distribution service under the name MediaNet, designed to allow public relations professionals to distribute media releases and information to journalists.
In 1999, MediaNet was rebranded as NewsCentre to reflect its role as a tool for press-release distribution and communications. In 2011, the service was renamed Medianet, reflecting an expanded suite of offerings that included media release distribution, a media contacts database, and newsroom tools.[3]
In 2020, the traditional AAP newswire announced its closure after 85 years of operation. The newswire business was sold to a not-for-profit consortium, while AAP's media services divisions, including Medianet, Mediaverse, Pagemasters, and directory services, were retained by the agency’s former shareholders and brought together under a new company called Mediality, led by Bruce Davidson.[4]
In March 2026, the Medianet is launched their annual media landscape report at Mumbrella CommsCon event[5] [6]that showing a massive shift in the media industry, as journalists rapidly adopt Generative AI while simultaneously grappling with its impact on job security and professional integrity[7].
Services
Medianet provides media-related services, including media monitoring, media analysis, and media release distribution. Users identify relevant media coverage, monitor brand and topic mentions, and analyse media trends to support communications and reputation management strategies.[8][9]
References
- ^ "Media & Marketing – The Australian Financial Review". Australian Financial Review. Retrieved 27 January 2026.
- ^ "About Medianet". Medianet. Retrieved 27 January 2026.
- ^ Writers, Staff (2020-03-03). ""A Great Loss": AAP To Shut After 85 Years As Medianet & Mediaverse Offered For Sale". B&T. Retrieved 2026-02-10.
- ^ "What's left of AAP will be called Mediality". AdNews. Retrieved 27 January 2026.
- ^ McGinn, Cat (2025-12-09). "Relevance under pressure: culture, credibility and the new rules of PR revealed at CommsCon 2026". Mumbrella. Retrieved 2026-03-25.
- ^ Dickinson, Eleanor (2026-03-25). "'PR slop': AI press releases losing trust with journalists". Mumbrella. Retrieved 2026-03-25.
- ^ "News Releases". Today's News. Retrieved 2026-03-25.
- ^ "Medianet targets enterprise media monitoring market". The Australian Financial Review. 10 August 2022. Retrieved 27 January 2026.
- ^ "Medianet expands media intelligence services in Australia". Mumbrella. 15 June 2023. Retrieved 27 January 2026.