Innovid

Innovid
Company typePrivate company
IndustryAd Tech,
Software,
Advertising
Founded2007
HeadquartersNew York, NY
Area served
Worldwide
Number of employees
~900
ParentMediaocean
Websitewww.innovid.com

Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.[1]

History

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.[2] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,[3] Craig Mundie, and Wikipedia co-founder Jimmy Wales.[4]

Between 2008 and 2019, Innovid raised more than $82 billion in funding.[5][6]

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.[7]

In 2017, Innovid acquired Taykey, a Tel Aviv-based company focused on real-time, automatic ad targeting software.[8][9][10]

In 2019, Innovid acquired Herolens, a Buenos Aires-based display and digital out-of-home advertising company.[11]

In February 2022, Innovid announced that it would acquire TVSquared for $160 million.[12]

Technology/platform

Ad Serving

Innovid provides independent ad serving technology for CTV, digital video, display, social, and audio advertising.[13][14]

AI

In November 2025, Innovid launched Orchestrator, an AI-powered workflow platform and AI agents designed to coordinate data, creative, and media execution across advertising channels.[15]

Corporate affairs

Leadership

Innovid is managed by CEO Zvika Netter. Other key executives are:[16]

  • Tal Chalozin, CTO
  • Zack Zigdon, MD International
  • Guy Kuperman, CSO
  • Ken Markus, CCO

Partnerships

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps[17] and allow viewers to easily subscribe to specific channels with a click of the remote.[18]

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.[19] Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.[20] In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.[21] In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.[22]

MODI Media, the TV arm of GroupM, recognized Innovid’s focus on the connected TV/ OTT market and began collaborating with the company to empower MODI Media’s OTT video delivery and analytics.[23]

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.[24]

Awards

  1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter[25]
  2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin[26]
  3. 2011 Streaming Media 100 Companies That Matter Most in Online Video[27]
  4. 2012 Digiday Video Awards Best Video Technology Innovation[28]
  5. 2014 Digiday Video Awards Best In-Stream Video Ad[29]
  6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[30]
  7. 2015 Crain’s Best Places to Work in NYC[31]
  8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[32]
  9. 2015 AdAge's Best Places to Work[33]
  10. 2016 Inc. Magazine's Best Workplaces[34]
  11. 2016 Multichannel News' 40 Under 40[35]
  12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason[36]
  13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad[37]
  14. 2016 Crain Communications Best Places To Work in New York City[38]
  15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles[39]
  16. 2018 Drum Digital Trading Award for Best Creative Optimization[40]

Patents

US Patent No. 8745657 Inserting interactive objects into video content

References

  1. ^ Wodinsky, Shoshana (September 18, 2019). "Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong". www.adweek.com. Retrieved 2020-03-13.
  2. ^ Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
  3. ^ Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
  5. ^ Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
  6. ^ "Innovid - 2026 Company Profile & Team - Tracxn". tracxn.com. 2026-02-18. Retrieved 2026-02-24.
  7. ^ "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Archived from the original on August 16, 2016. Retrieved April 28, 2016.
  8. ^ Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch. Oath Inc. Retrieved 30 November 2017.
  9. ^ "Europe's hottest startup capitals: Tel Aviv". Wired.
  10. ^ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  11. ^ "CTV startup Innovid acquires display ad firm Herolens". Marketing Dive. Retrieved 2019-12-11.
  12. ^ Spangler, Todd (February 7, 2022). "Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million". Variety. Retrieved February 7, 2022.
  13. ^ "With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving – Beet.TV". Beet.TV - The Root to the Media Revolution. 2025-03-18. Retrieved 2026-03-17.
  14. ^ Boyle, Alyssa (2024-04-09). "Innovid Wants To Create Harmony Within The CTV Supply Chain". AdExchanger. Retrieved 2026-03-17.
  15. ^ "Innovid aims to streamline advertising processes with launch of AI Orchestrator | Mi3". www.mi-3.com.au. Retrieved 2026-03-04.
  16. ^ "Innovid | Get to know your friendly video marketing experts". Innovid. Retrieved 2019-12-13.
  17. ^ Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
  18. ^ Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
  19. ^ Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
  20. ^ Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
  21. ^ Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
  22. ^ "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
  23. ^ Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
  24. ^ "Roku is developing ad measurement tools that will soon run across all of OTT". The Drum. Retrieved 2020-03-06.
  25. ^ Stewart, Catrina (17 December 2009). "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
  26. ^ "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
  27. ^ Schumacher-Rasmussen, Eric (11 October 2011). "The List of the 100 Companies that Matter Most in Online Video". StreamingMedia.com. Retrieved April 28, 2016.
  28. ^ Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday. Retrieved April 28, 2016.
  29. ^ Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday. Retrieved April 28, 2016.
  30. ^ "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  31. ^ "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
  32. ^ "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  33. ^ "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
  34. ^ "The 50 Best Places to Work in 2016". Inc. 25 May 2016. Retrieved July 21, 2016.
  35. ^ Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
  36. ^ "2016 Stevie Award Winners". stevieawards.com. 5 October 2016. Retrieved April 5, 2017.
  37. ^ "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. 28 September 2016. Retrieved April 5, 2017.
  38. ^ "Crain's unveils the 100 Best Places to Work in New York City in 2016". CrainsNewYork.com. 27 September 2016. Retrieved April 5, 2017.
  39. ^ "Los Angeles Business Journal Best Places to Work". bestplacestoworkla.com. Retrieved April 5, 2017.
  40. ^ O'Connell, Liz. "Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards". info.innovid.com. Retrieved 2019-12-19.
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