Elliot Grainge

Elliot Grainge
Born (1993-11-06) 6 November 1993
United Kingdom
EducationNortheastern University
OccupationMusic executive
Title
Spouse
​
(m. 2023)​
Children1
ParentSir Lucian Grainge (father)

Elliot Grainge (born 6 November 1993)[1] is a British-born American record executive. He is the Chairman and CEO of Atlantic Music Group.[2] Since Grainge joined the label in October 2024, Atlantic has had success with artists including Alex Warren, the Marías, Ravyn Lenae, Coldplay, Twenty One Pilots, and Cardi B. Variety named him its Hitmakers Executive of the Year in 2025.[3] He is the son of record executive Sir Lucian Grainge and is married to social media personality and model Sofia Richie.[4]

Early life and education

Grainge was raised in the United Kingdom. He is the son of Sir Lucian Grainge and his first wife, Samantha Berg, and was raised Jewish.[5] His father is CEO of Universal Music Group, and he grew up as a music industry insider.[2] Grainge moved to the United States in 2009.[6]

He attended Northeastern University in Boston,[4] studying sociology and economics.[7] As a student, Grainge ran a bottle service club promotion business for dance and hiphop venues in Boston.[2] After graduating from Northeastern with a bachelor's degree,[4] Grainge moved to Los Angeles, where his family lived.[2] In 2025, Grainge gave the commencement address at his alma mater.[8]

Career

Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[9] The label signed musicians including rappers Iann Dior,[10] Trippie Redd, Tekashi 6ix9ine, and XXXtentacion as well as the beach pop band Surfaces and Forrest Frank.[11][2] Grainge discovered some of the artists for his label on SoundCloud; he called the online distribution platform an important and relatively simple way to find new talent. Artists signed to Grainge's 10K Projects were distributed by Universal Music Group's Caroline Records.[2]

In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[12] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[13] Grainge's company acquired music label Homemade Projects in February 2022.[14]

As of December 2019, the label's artists had received 18 gold and 8 platinum/multi-platinum singles.[2][4]

On 5 September 2023 Warner Music Group and 10K Projects announced a joint venture in which 10K became "a standalone label within the Warner Music Group ecosystem."[15] WMG acquired a 51% stake in 10k Projects for $102 million.[16] Grainge remained a co-president of 10K while "join[ing] WMG's global leadership team."[15]

On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed Chairman and CEO[17] of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.[18][19]

Since Grainge took over as head of Atlantic Music Group, the label has had a number of successes. It has broken new artists including the Marías, Alex Warren and Ravyn Lenae[20] and had continuing success with established acts including Bruno Mars, Ed Sheeran, Coldplay, Charli xcx, Cardi B and Twenty One Pilots.[9] In the third quarter of 2025, AMG’s market share grew to 7.83% from 5.51% in the previous period in 2024.[3]

Personal life

On 20 April 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the south of France.[4] Their daughter was born on 20 May 2024.[21]

References

  1. ^ Emily, Burack (25 January 2024). "Meet Sofia Richie's Husband, Elliot Grainge". Town & Country. Retrieved 8 November 2025.
  2. ^ a b c d e f g Trakin, Roy (4 December 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved 27 June 2022.
  3. ^ a b Aswad, Jem (5 December 2025). "Hitmakers' Executive of the Year Elliot Grainge on His First Year as Atlantic CEO, the Success of Alex Warren and the Marías, and Overcoming the Haters". Variety. Retrieved 2 March 2026.
  4. ^ a b c d e Pasquini, Maria; Gibson, Kelsie (31 May 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved 2 March 2026.
  5. ^ Kirkpatrick, Emily (4 April 2023). "Sofia Richie Reveals She Converted to Judaism Ahead of Wedding to Elliot Grainge". Vanity Fair. Retrieved 9 August 2024.
  6. ^ Bowenbank, Starr (20 April 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved 28 June 2022.
  7. ^ Lewiss, Jane (25 April 2025). "Elliot Grainge: the music mogul of the TikTok age who will now helm Atlantic Records". MoneyWeek. Retrieved 2 March 2026.
  8. ^ Ingham, Tim (12 May 2025). "The importance of rejection – and being told 'that's impossible': 5 things we learned from Elliot Grainge's commencement speech". Music Business Worldwide. Retrieved 2 March 2026.
  9. ^ a b Variety Staff (9 May 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved 28 June 2022.
  10. ^ Glicksman, Josh (17 October 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved 9 July 2022.
  11. ^ Ingham, Tim (21 August 2024). "On… Elliot Grainge, major labels, megastars, and a new era at Atlantic Music Group". Music Business Worldwide. Retrieved 3 March 2026.
  12. ^ Variety Staff. "10K Projects Signs Joint Venture with Taz Taylor's Internet Money Collective". Variety. Retrieved 9 July 2022.
  13. ^ Stassen, Murray (5 June 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment to Fight Racial Injustice". Music Business Worldwide. Retrieved 9 July 2022.
  14. ^ Needham, Jack (9 February 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman and Tony Talamo Named Co-Presidents of 10k Projects". Music Business Worldwide. Retrieved 9 July 2022.
  15. ^ a b "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE" (Press release). Warner Music Group. 5 September 2023. Retrieved 3 March 2026.
  16. ^ Peoples, Glenn (29 December 2023). "The 10 Biggest Music Business Deals of 2023". Billboard. Retrieved 3 March 2026.
  17. ^ Robinson, Kristin (2 October 2025). "Elliot Grainge Talks First Year As CEO of Atlantic: 'Good Music, Good Songs, Good Artists Are Forever'". Billboard. Retrieved 2 March 2026.
  18. ^ Buckley, Thomas (1 August 2024). "Warner Music Taps Rival CEO's Son to Lead Its Atlantic Unit". Bloomberg. Archived from the original on 3 August 2024. Retrieved 4 August 2024.
  19. ^ Ingham, Tim (1 August 2024). "Warner Music Group shake-up: Max Lousada to exit; Elliot Grainge named CEO of Atlantic Music Group, with Julie Greenwald as Chairman". Music Business Worldwide. Archived from the original on 3 August 2024. Retrieved 4 August 2024.
  20. ^ Marks, Craig (5 June 2025). "The Hits Interview: Elliot Grainge". Hits Daily Double. Retrieved 2 March 2026.
  21. ^ Macon, Alexandra (24 May 2024). "Sofia Richie Grainge Has Given Birth to Her First Child—And the Name Is…". Vogue.
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