Diffusion of Innovations

Diffusion of Innovations is a 1962 book by Everett Rogers.[1][2][3][4]

Rogers synthesized research from over 508 diffusion studies across the fields that initially influenced the theory: anthropology, early sociology, rural sociology, education, industrial sociology and medical sociology. Rogers applied it to the healthcare setting to address issues with hygiene, cancer prevention, family planning, and drunk driving. Using his synthesis, Rogers produced a theory of the adoption of innovations among individuals and organizations.[5]

In the mid-2000s, The Diffusion of Innovations became the second most-cited book in the social sciences.[6]

See also

References

  1. ^ Wayson, William W. (1963). "Review of Diffusion of Innovations". Theory Into Practice. 2 (5): 287–290. ISSN 0040-5841.
  2. ^ Wolf, Cornelia (2022), Spiller, Ralf; Rudeloff, Christian; Döbler, Thomas (eds.), "Diffusion of Innovations", Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft (in German), Wiesbaden: Springer Fachmedien, pp. 151–170, doi:10.1007/978-3-658-37354-2_10, ISBN 978-3-658-37354-2, retrieved 2025-11-30{{citation}}: CS1 maint: work parameter with ISBN (link)
  3. ^ Mack, Pamela (1985). "Diffusion of Innovations by Everett M. Rogers (review)". Technology and Culture. 26 (1): 109–110. ISSN 1097-3729.
  4. ^ Carr, Ana R., Carolyn S. Dunham, Joy A. Gieseke, Eric B. Imerman, Margaret M. Kroma, Jeanne M. Link, Peggy Petrzelka et al. "Rogers: Diffusion of Innovations,(Book Review)." Rural Sociology 61, no. 2 (1996): 381.
  5. ^ Rogers, Everett M. (1962). Diffusion of Innovations. Free Press of Glencoe. p. 83. ISBN 978-0-598-41104-4. {{cite book}}: ISBN / Date incompatibility (help)
  6. ^ Arvind, Singhal. "Everett M. Rogers, 1931–2004". www.unm.edu. Archived from the original on 2011-09-10. Retrieved 2025-11-30.
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