Danimals
| Company type | Private |
|---|---|
| Industry | Dairy products |
| Founded | 1994 |
| Products | Yogurt |
| Parent | Dannon |
| Website | danimals |
Danimals is an American brand of low-fat drinkable yogurt.[1] Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.[2]
History
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]
Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack & Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.[4][5] Danimals was also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's series Austin & Ally and Shake It Up respectively. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World.[6]
Variations
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.[7] The same design concept is used in Danimals Squeezables.[3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially designed cup without the need for a spoon.[4]
In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.[8]
Ingredients and nutrition
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,[9] accounting for 72 percent of the total calories.[10] Their fruit flavors do not contain any real fruit.[9] As of 2019, their products are Non-GMO Project verified.[11]
References
- ^ Hoffman, Ken (July 26, 2002). "Danimals skimps on drinkable yogurt". Florida Today. Cocoa, Florida. p. 99. Retrieved October 30, 2022 – via Newspapers.com.
- ^ a b c Grant, Tina; Derdak, Thomas, eds. (1996). International Directory of Company Histories. Vol. 14. St. James Press. ISBN 1558623426.
- ^ a b Shaw, Gabbi (July 15, 2020). "15 snacks found in every '90s lunchbox". Insider. Retrieved October 30, 2022.
- ^ a b Gervasi, Angela (July 17, 2020). "The Untold Truth Of Danimals". Mashed. Retrieved August 27, 2023.
- ^ Nichols, Katherine (July 2, 2009). "'Man v. Food' host tackles Mac 24-7". Honolulu Star-Bulletin. p. 26. Archived from the original on August 27, 2023. Retrieved August 27, 2023 – via Newspapers.com.
- ^ Stelmach, Sandra (April 11, 2014). "Bella Thorne And Ross Lynch's New Danimals Power Up Your Adventure Sweeps Commercial!". TeenInfoNet. Archived from the original on September 8, 2024. Retrieved September 8, 2024.
- ^ Klara, Robert (October 31, 2017). "How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants". Adweek. Archived from the original on March 7, 2018. Retrieved October 30, 2022.
- ^ Jones, Ashley (June 17, 2020). "The New Danimals Yogurt Is Full Of Probiotics, & It's The Perfect Kid Snack". Romper. Archived from the original on January 18, 2023. Retrieved January 18, 2023.
- ^ a b Strom, Stephanie (May 10, 2013). "The Trek to a Yogurt Less Sweet". The New York Times. ISSN 0362-4331. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
- ^ Haspel, Tamar (February 24, 2022). "Food label translator: What 'less processed' and 'multigrain' actually mean". Washington Post. Archived from the original on March 30, 2023. Retrieved October 30, 2022.
- ^ Watson, Elaine (July 26, 2017). "How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon". FoodNavigator-USA. William Reed. Archived from the original on August 11, 2022. Retrieved October 30, 2022.